Title: Study on monetising privacy - An economic model for pricing personal information

Summary:

Study from the European Network and information Security Agency (ENISA) which conducts an analysis on the pricing of personal information in electronic communication services.

The study examines the monetisation of privacy, in terms of the consumer's decision of disclosure or non-disclosure of personal data in relation to an online purchase transaction: what value do consumers give to their personal data? Are consumers willing to pay for protection of their data?  How is this related to personalisation of services? The main goal of this report is to enable a better understanding of the interaction of personalisation, privacy concerns and competition between online service providers.

Date: February 2012

Edition year: 2012

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