ANACOM

TÍTULO/RESP.:

Strategic management & information systems / Wendy Robson

AUTOR(ES):

ROBSON, Wendy

EDIÇÃO:

2nd ed

PUBLICAÇÃO:

London: Pitman, 1997

DESC.FÍSICA:

XVI, 575 p. ; 25 cm

ISBN:

0273-61591-2

NOTAS:

"This was a carefully considered and well balanced introduction the the subject of Strategic Management and the role that Information Systems can play in an organisations approach. The concepts are brought up from basics and although an understanding of organisational behaviour, management theories and change management concepts are helpful they are not required to understand Robson's book. She introduces the major players int the field well, and puts their work clearly and easily within the reach of beginners. An example of this is Porter's five forces of competition, Robsons cuts through his waffle to outline the theory clearly. Although the examples used are primarily relevant to the UK the concepts are put so anyone could understand them. The book is well laid out and uses diagrams and charts wherever possible."

TEMA:

Gestão

ASSUNTOS:

GestãoSistemas-de-InformaçãoInformática -- técnicasPlaneamento-Estratégico

CDU:

658

DATA PUB.:

1997

TipoReg:

Material Textual Impresso

LÍNGUA:

ENG

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