ANACOM

TÍTULO/RESP.:

The information mosaic : how managers get the information they really need / Sharon M. McKinnon and William J. Bruns, Jr; foreword by William E. Langdon

AUTOR(ES):

McKINNON, SharonBRUNS, William JLANGDON, William E.

PUBLICAÇÃO:

Boston: Harvard Business School Press, cop. 1992

DESC.FÍSICA:

X, 265 p. ; 24 cm

ISBN:

0-87584-317-4

NOTAS:

"Modern managers are described as continually seeking, receiving, processing, and disseminating information. This book provides an eye-opening report on exactly what types of information managers want and need to make their decisions. In addition, it explains where and how managers actually get this information. The authors' research shows that many of accountants' most cherished reports are of marginal value; that PCs and data networks are expensive and underutilize capital assets in many settings; and that managers are getting their really important information from unexpected sources."

TEMA:

Gestão

ASSUNTOS:

GestãoSistemas-de-InformaçãoPlaneamento-Estratégico

CDU:

658

DATA PUB.:

1992

TipoReg:

Material Textual Impresso

LÍNGUA:

ENG

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