| NOTAS: | "Big Data analytics provides an opportunity for telcos to exploit an existing asset that is increasing in size exponentially. This asset is the telcos’ network, operational, and customer data, which can be mined to provide better business insights.
Telcos are investing in business intelligence (BI) and advanced analytics (predictive and realtime) solutions to improve efficiency and business decision making, provide personalized telecoms services, and exploit the opportunity to supply customer profile data to third parties. However, these efforts will fall flat if existing organizational silos are not addressed. Only once this issue has been solved will telcos be able to use Big Data analytics to address the volume, variety, velocity, and value of the data that they hold within their businesses.
This report examines how forward-thinking telcos are using Big Data to improve the customer experience and increase revenues. It also identifies some of the leading Big Data analytics vendors and examines their current solutions." |
