| NOTAS: | "There is no "one size fits all" approach when it comes to pricing for Wi-Fi services, according to Ovum's recently published Carrier Wi-Fi Pricing and Plans Tracker, which details the Wi-Fi plans of mobile, fixed, and integrated operators in 32 markets across Asia-Pacific, Europe, the Middle East, and the Americas. The wide variety of pricing and service plans indicates a fluid but relatively immature market, with several operators still evaluating their Wi-Fi services and the impact they will have on their core
services and strategy. This is the first of three reports examining the commercial implications of Wi-Fi from service providers. In Ovum's two upcoming reports, Carrier Wi-Fi Service Delivery Partnerships and Carrier Strategies for Monetizing WiFi, Ovum examines the partnerships operators are engaging in to satisfy coverage, equipment, and capability requirements; and their commercial strategies and prospects for leveraging these partnerships and deployments to monetize Wi-Fi." |
