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"With mobile telephony becoming a mass-market product for the general consumer and fixed-mobile convergence becoming a reality. European mobile operators are prospering and many sections of the community now believe that their prices and profits are too high. This attitude is provoking regulators to consider whether an independent service provider can and should have access to the radio transmission capability of the mobile operator, while retaining full control of individual calls. Some regulators believe that there should be a natural progression from being a service provider, to relying on indirect access, to acting as a virtual network operator. For operators considering the VNO business model the main driver will not be cost-effective delivery of basic telephone calls, but value-added services with an emphasis on fixed-mobile convergence. Ovum’s new report will enable you to decide if becoming a mobile virtual network operator is the right move for your organisation. We’ll explain the opportunities available to you should you decide to enter this market, from increased market share to brand exploitation and the increased demand on suppliers for enhanced equipment. We’ll let you know the risks involved so that if you do decide to become an MVNO you do so with the most independent and concise research and analyses supporting your decision." |
