| NOTAS: | "DPDgroup shines light on the rapidly changing landscape of online shopping in Europe in the second edition of the E-Shopper Barometer report. In the most extensive report to focus on online shopping trends in Europe, Kantar TNS interviewed 24,871 participants across 21 countries and Russia. This survey highlights micro trends including Online purchasing experience, Cross-border e-shopping, M-commerce, Delivery and Payment preferences. “This year’s report underlines the clear potential that cross-border shopping represents. One of three key features that can favour online cross-border purchases is related to local behaviours and requirements as well as shoppers’ specific needs in each market. Mobile-friendly platforms is the second to cater for the rise in m-commerce. Last but not least, ensure an impeccable first experience for new e-shoppers would secure their loyalty in the long term.” - Jean-Claude Sonet, Marketing, Communication and CSR Director, DPDgroup." |
