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TÍTULO/RESP.:

Customer segmentation in the wholesale market [documento electrónico] / Fernanda Mello Veiga, Paris Burstyn

AUTOR(ES):

VEIGA, Fernanda MelloBURSTYN, Paris, co-autor

PUBLICAÇÃO:

London: Ovum, 2010

DESC.FÍSICA:

14 p.

NOTAS:

"Just as retail carriers have become more adept at segmenting their retail customer base, wholesale carriers must get smarter at segmenting their wholesale customer base, or risk losing business to those that do. Clear customer segmentations will allow the wholesale carrier to meet each type of wholesale customer's specific requirements whether they are mobile operators, xSPs, fixed service providers, content and application providers, non-telco intermediaries, or span more than one of these categories."

TEMA:

Comunicações Eletrónicas

ASSUNTOS:

Comunicações eletrónicasAnálise de mercadoClienteMercado grossistaTelecomunicações

CDU:

654

DATA PUB.:

2010

TipoReg:

Multimédia

LÍNGUA:

ENG

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