ANACOM

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TÍTULO/RESP.:

The world television market / Jacques Bajon ... [et. al]

AUTOR(ES):

BAJON, Jacques

EDIÇÃO:

15th ed

PUBLICAÇÃO:

Montpellier: IDATE, 2004

DESC.FÍSICA:

3 vols. ; 30 cm

ISBN:

2-84222-30-9

NOTAS:

Vol. 1: Analysis.- 51 p.
Vol.2: Markets .- 233 p.
Vol. 3: Players .- 47 p.
Presentation - Market trends in 2003 and forecasts through 2008 - The world television market is estimated to reach 240 billion USD in 2003 compared with 225 billion USD in 2002 - Although the advertising crisis of 2001/2002 has passed, it still weighed upon market growth which remains acceptable due to a steady rise in pay-TV revenues. A return to a consistent level of growth is expected in 2004 - Detailed analysis: 32 countries and by geographic zone Strategic positioning of the top 30 groups - Concentration process continues - Players are keeping a strong national foothold - Contrasting results according to sectors of activity Challenges - Digitisation of networks and services - Audience fragmentation - Players' concentration Update Service - An overview of the main market trends - Monitoring the leading operators and key event

TEMA:

Comunicações Eletrónicas

ASSUNTOS:

ComunicaçõesTelevisão-por-CaboMercado

DATA PUB.:

2004

TipoReg:

Material Textual Impresso

LÍNGUA:

ENG

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