| NOTAS: | A study prepared for the European Commission DG Communications Networks, Content & Technology by PricewaterhouseCoopers
"This study focuses on identifying promising areas for cross-cutting Internet of Things (IoT) activities and their corresponding business models. It also analyses market and technology related success factors and barriers, as well as the social impact of IoT. Finally, a set of policy recommendations based on the study findings are included with the aim of supporting the European Commission in fostering the growth of IoT in Europe. In recent years, the Internet of Things (IoT) has rapidly gained importance finding its way to real products and services, with a bright future ahead as the key elements of these products and services are driven by decreasing costs. IoT provides companies with the opportunity to open up new business channels and create new value-adding services. Well-known examples of business models that deviate from the established way of working include those of Airbnb and Uber. It is the goal of the European Commission to document in this study the impact of IoT on the structure of industry and the business models used, with the aim of indicating various possibilities for organisations to adopt a cross-cutting approach, targeting multiple sectors, in order to facilitate their entry into the IoT market." |
