| NOTAS: | "Mobile operators have been focusing heavily on increasing their revenue through new mobile data services, but they must not lose sight of opportunities within the voice market, which generates the vast bulk of communication revenue today and will continue to do so in the medium term. The potential to grow voice revenue represents an important opportunity for mobile operators as they battle to reverse the long-term decline in mobile ARPU: some of the growth in voice revenue will come from service innovation but, if significant growth is to be realised, mobile operators will need to target traffic that is currently carried on fixed networks. At the same time, fixed operators must be aware of the potential threat from mobile operators, as well as their own opportunities to provide customers with wireless connectivity. "The Future for Fixed-Mobile Substitution: options for fixed and mobile operators"examines the emerging competition between fixed and mobile operators for voice services. It analyses the key drivers that will cause traffic to migrate between fixed and mobile networks, and develops a number of scenarios to explore alternative developments of the fixed and mobile markets. The report uses these scenarios to examine the strategic options for different players - fixed operators, mobile operators, MVNOs and others." |
