| NOTAS: | "Naisbitt is the man who made trend watching trendy. His 1982 Megatrends was a mega-best-seller and he went on to spin off works like Megatrends 2000 and, with his wife, Patricia Aburdene, Megatrends for Women. Often dismissed by critics for the very reasons that make them popular, his books offer an optimistic, New Age, feel-good view of the future and provide confirmation for what people already intuit. Naisbitt and his wife remain popular on the corporate seminar circuit while charging as much as $20,000 for an hourlong presentation. In this latest work, he analyzes a single, already obvious trend--so-called globalization. Naisbitt looks at the many contradictions of the global economy and a global culture, summing up the major paradox: "The bigger the world economy, the more powerful its smallest players." Some of the consequences of this paradox suggested and analyzed by Naisbitt include an end to politics, an increase in entrepreneurialism (even in the largest companies), a boom for the travel industry, and new areas for economic opportunity in Asia and Latin America. As with his other works, his ideas are supported mostly by citations from the popular press. Naisbitt may oversimplify, but he knows how to attract an audience." |
