| NOTAS: | "There are two emerging models on the evolution of Interactive Digital TV: the 'Enhanced TV' approach and the 'Interactive TV' approach, and it's vital you gain an appreciation of what both of these will mean for you and your business in the future. The fact that pay-TV services boast such a high subscriber base means there's a huge market out there for you to exploit. That's why you need a fully comprehensive report which will help you grasp the latest developments and forecasts for the future in this complex arena - Interactive Applications for Digital TV could be the information source you've been waiting for. Surveys have proven that viewers themselves are increasingly interested in television interactivity, and this will mean a whole host of interactive opportunities - many of which have started developing already such as home-shopping & banking (e-commerce), and pay-per-view (PPV). This means potentially huge markets for you to use to your advantage. Interactive Applications for Digital TV details precisely the opportunities available and what the market will come to expect in the future." |
