ANACOM

Understanding online consumer ratings and reviews.pdf    
TÍTULO/RESP.:

Understanding online consumer ratings and reviews [documento eletrónico] / Organisation for Economic co-Operation and Development

AUTOR(ES):

OCDE

PUBLICAÇÃO:

Paris: OECD, 2019

COLECÇÃO:

OECD Digital Economy Papers; 289

NOTAS:

"This paper takes stock of recent developments related to online consumer ratings and reviews and their effects on consumer behaviour. It provides an overview of key consumer benefits and risks associated with user-generated feedback, and identifies consumer policy challenges, including misleading and deceptive practices, a lack of accuracy, and consumer biases. It also points to issues for further consideration by consumer policy makers and enforcement authorities, as well as businesses and consumer organisations."

TEMA:

Comunicações Eletrónicas

ASSUNTOS:

Comunicações eletrónicasComércio eletrónicoProteção dos consumidores

CDU:

004

DATA PUB.:

2019

TipoReg:

Multimédia

LÍNGUA:

ENG

Monografias