| NOTAS: | "At a time when we are witnessing the launch, or announced launch of a growing number of MVNOs, this report seeks to establish the true scope of this phenomenon: will it forge itself a lasting position in the highly competitive telecom services’ landscape, or will it remain confined to a basic service offering? Starting with a look at the state of MVNOs’ development in the most mature markets and sectors (media, retail), the report then explores the various strategies in place and identifies the chief selling points based on an analysis of the offers and their pricing, marketing and distribution schemes. Also included in the report is a look at the players who are driving the mobile services market’s growth: how MNOs are responding to this new trend, the stance being taken by integrated operators and what motivates companies – from a wide array of backgrounds (financial institutions, public utilities, automotive manufactures, airlines…) – to become MVNOs. And, finally, IDATE has established several growth scenarios that will help further understanding of what is really at stake, and what the future holds for all of the players involved in the mobile services market: regulatory changes, and how competition and the changing shape of the service offering are impacting the sector’s organisation." |
