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"The mobile market is one of the most developed in Europe, with penetration of 47%, or 4.7m subscribers. With the accelerated growth of mobile penetration, Portugal has joined Finland and Venezuela as one of the few markets where mobile penetration has passed fixed penetration. Data markets and the Internet have yet to explode as they have in other European markets. Portugal is a unique market where unique strategies will prevail. Its market entry opportunities differ fundamentally from those in the rest of Europe as a result of the small size of the market, its underdevelopment in data and Internet services, and its relative seclusion from pan-European competition (so far). This report analyses a range of strategies that exploit these unique opportunities by quantifying opportunities with accurate market sizing and forecasting. Like all Pyramid market analysis reports, this includes our widely respected 10-year databases forecasting over 120 industry and demographic indicators. Benchmark your strategy against those of Europe's power players. Players include Portugal Telecom, Telecel, Optimus and others." |
