| NOTAS: | This document has been prepared for the Body of European Regulators for Electronic Communications. The study was implemented by PPMI
"The features of digital platforms such as messenger applications and social networks - especially the multi-sided nature of services, use of ICT and rapid innovation - is related to a fundamental effect on the electronic communications sector and the use of traditional electronic means of communication. The digital platforms present great benefits to customers, and as a result, a significant part of people’s private and public lives has moved online. Communication services provided by digital platforms are accessible and widely used from multiple devices and physical locations, and are seemingly free for the consumers, who "pay" with their personal data and views of advertisement. This assignment aims to implement a study on consumer perceptions and behaviour towards digital platforms as a means for communication. The study results should provide BEREC and national regulatory authorities (NRAs) with knowledge on the interaction between consumers and digital platforms, including empirical insights on consumer behaviour and attitudes towards digital platforms as enablers of digital services, with an emphasis on interpersonal communication services and services providing interactive exchange of information." |
