| NOTAS: | "Watching Internet video has become a mainstream activity, occupying a rapidly growing share of consumers' viewing time. People are attracted to the availability of free online content and, while over-the-top (OTT) remains a complementary means of accessing video, it is already having a downward impact on many users' traditional TV consumption. Stakeholders in both the evolving Internet video arena and the established TV marketplace need to be aware of the extent to which OTT changes the competitive landscape for video service provision. This is happening on a number of levels, including audience fragmentation, content scheduling, payment models, advertising strategies and the erosion (as well as potential transformation) of the traditional linear TV business landscape." |
