| NOTAS: | "Digital TV, Internet & Mobile Convergence" - developments and projections for Europe defines what convergence is and measures it, and then forecasts how convergence might evolve in Europe. It guides you through the developments so far, and gives you recommendations on how to be successful in this new arena. The report uses data from across Europe on the penetration of digital TV, PC Internet and mobile technology to develop a "convergence index" for each territory. This in turn provides a methodology for predicting its advance. In conclusion, "convergence" predictions are made for each of the major European territories. The report looks at key players in each territory and channel, and gives you a number of criteria for assessing which types of company are best placed to exploit this newly defined type of convergence. The report concludes with a list of recommendations for companies wishing to maximise their success in the digital environment." |
