| NOTAS: | “This year’s predictions cover a range of topics, from the continued dominance of personal computers (PCs) despite inferior sales relative to smart devices, the developments around Long Term Evolution (LTE), and data access, to smartphones and the vulnerability of passwords,” said Jolyon Baker, Managing Director, Global TMT Industry, DTTL. “With the splitting of 'mobile' advertising into separate mobile and tablet categories, advertisers should begin to consider new forms of advertising specific to smartphones, such as interactive videos or game functionality, and tablets meanwhile, may borrow content created for PCs as well as usage formerly undertaken on PCs.” |
