Creating value through eCommerce / John O'Connor and Eamonn Galvin

O'CONNOR, John, 1960-; GALVIN, Eamonn

London: Financial Times Management, 1998

XII, 127 p. : il. ; 30 cm

Financial Times management briefings, General management

0-273-63581-6

"The purpose of this briefing is to provide a pragmatic assessment of the eCommerce market and enable senior executives to make decisions about whether or not it is appropriate for their businesses. In the course if this management briefing, we will seek to answer three fundamental questions: What is driving the explosive growth of eCommerce? How can business create value using eCommerce? How do you implement an eCommerce solution?"

Comunicações Eletrónicas

Comunicações; Comércio eletrónico; Internet

1998

Material Textual Impresso

ENG