| NOTAS: | "Ovum’s seventh biennial survey of wholesale customers found significant shortcomings between wholesalers’ performance and their customers’ demands, particularly in Price and Quality dimensions. This is our largest survey of wholesale customers to date. It analyzes and rates the 13 most important criteria involved in buying decisions, reveals wholesaler performance against these criteria, and identifies the areas in which wholesalers need to do better. This summary report is accompanied by a series of reports that present more detailed analysis for each of the criteria categories." |
