| NOTAS: | An analysis of fixed/mobile and IP substitution effects in the fixed telephony markets in industrialised countries, their impact on incumbent operators' performance and operators' strategies to counter migration away from fixed services.
For incumbent operators, new services have limited the decline telephony, but the counterbalancing effect is losing strength.
- Expansion of mobile services has resulted in maintaining a global dynamics in telephony, but as mobile markets are getting mature, growth is slowing.
- On fixed networks, the decline of voice has been counterbalanced by growing demand for dial-up Internet.With broadband expansion, the decline of fixed networks is becoming more apparent.
Incumbent operators have developed strategies to channel migration away from fixed networks
- Marketing innovations to retain customers (new tariff packages, flat rates, bundles, etc.).
- New and more content-riche services to stimulate uses, based on integration of fixed, mobile and Internet networks: integrated advanced services (such as single message services), instant messaging,Wi-Fi, new terminals, etc.
Upcoming major shift in fixed services?
- Adapting organisation and business models to the integration process.
- Voice over IP: a new challenge for incumbent operators' revenues. |
