"'Over the next 10 years the consumer telecoms market will continue to see significant disruption as all media and services become digitized and large Internet and consumer electronics players become fully integrated SMART players. The concept that all Internet services will be free will not have materialized. Quality of experience (QoE) will be more important than ever and will remain something that consumers are willing to pay a premium for. Partnerships between telcos and content providers will be essential to enable both sides to offer the required level of QoE and maintain their competitive advantage. Sustaining a leading market position will be tougher than ever for all types of player; new players will continuously disrupt the status quo with emerging technologies and business models." | 
