ANACOM

eBook    
TÍTULO/RESP.:

Recharging mobile innovation : strategies to create new market space / ed. CapGemini in colaboration with INSEAD

AUTOR(ES):

CAPGEMINIINSEAD

PUBLICAÇÃO:

[s.l.]: Capgemini; INSEAD, 2004

DESC.FÍSICA:

24 cm ; 30 cm

NOTAS:

"Capgemini's TME Strategy Lab has published a report revealing that mobile operators are too focused on winning market share from competitors and are failing to address consumers' fundamental needs. Written in collaboration with Profesor Ben M. Bensaou of INSEAD, the leading global business school, the research surveyed 27 operators and 1,216 consumers from across Europe and highlights several opportunities for operators to generate growth."

TEMA:

Comunicações Eletrónicas

ASSUNTOS:

ComunicaçõesServiços-MóveisConsumidor

DATA PUB.:

2004

TipoReg:

Material Textual Impresso

LÍNGUA:

ENG

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