| NOTAS: | "Ovum’s Telco–OTT Partnerships Tracker records collaborations between telcos and OTT players; Sprint recently agreed such a partnership with Spotify. This is the music streaming service’s 20th telco partnership, making it, by Ovum’s reckoning, the most popular telco media partner. For Spotify the benefits of partnering with mobile operators are plain. Partnering with mobile operators enables the company to cost-effectively reach out to millions of mobile phone users and take advantage of the telco’s considerably larger marketing budget." |
