Mobile E-commerce : market strategies / John Davison, Duncan Brown, Ann Walsh

DAVISON, John; BROWN, Duncan; WALSH, Ann

London: Ovum, 2000

[6], 288 p. ; 30 cm

1-902566-35-1

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"Mobile E-commerce: Market Strategies illustrates the huge potential for the combination of new value-added services for network operators and enhanced customer access for industries like financial services. However, the report also details the serious uncertainty in demand and the great deal of work to be done in harmonising mainstream e-commerce developments with the developments in mobile networks and terminals. The uptake of consumers and businesses of this new channel to the applications they want is by no means certain, amidst the competing options of voice telephony, digital interactive television and PC-Internet access."

Comunicações Eletrónicas

Comunicações; Comércio eletrónico; Planeamento-Estratégico; Estudo de mercado

2000

Material Textual Impresso

ENG