ANACOM

2018 eCommerce website performance report.pdf    
TÍTULO/RESP.:

2018 eCommerce website performance [documento eletrónico] : the stakes are increasing, but are retailers falling behind? / Retail Systems Research

AUTOR(ES):

RETAIL SYSTEMS RESEARCH, ed. lit.

PUBLICAÇÃO:

[s.l.]: RSR, 2018

NOTAS:

"The research conducted by Retail Systems Research (RSR), evaluates 80 major retail websites on page speed performance as well as shopper experience. The report is a follow up study to RSR’s inaugural research on eCommerce website performance, which was published in 2017. RSR, an industry market intelligence firm that helps retailers make more strategic decisions about the role of information technology in their enterprise, conducted the study from April to May of 2018. In keeping with the methodology used in last year’s report, RSR assembled a list of 80 top retail sites, and then tested the speed at which each retailers’ desktop and mobile sites loaded, evaluated the ease with which a shopper could find a product, and noted what ancillary tools (product reviews, recommendations, personalization, chat features, etc.) were provided to make the shopping journey more satisfying. The retailers were then ranked from 1 to 80 based on the collected data."

TEMA:

Comunicações Eletrónicas

ASSUNTOS:

Comunicações eletrónicasComércio eletrónicoConsumidor

CDU:

004

DATA PUB.:

2018

TipoReg:

Multimédia

LÍNGUA:

ENG

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