| NOTAS: | "Personal cloud will become an essential asset for the future digital consumer. It will store our personal data and content, as well as professionally produced content that we have purchased, rented, or recorded. It will become a virtual safe for personal information and the primary way we share content or information both across devices and among users, and will form part of the "digital glue" that connects data and content with the different applications we use. Being a provider of the personal cloud facilities positions a player at the center of the digital consumer world, thereby creating stickiness for the other services and applications in its portfolio. It is not essential that all telcos invest in personal cloud, as some may prefer to remain basic access providers or decide to simply utilize third-party cloud solutions, but for those that do, if successful, it will put them at a significant advantage over the others." |
