| NOTAS: | Both the competitive environment for TV distribution and consumer behavior are undergoing significant changes. New technologies and players are proposing alternative methods of video content consumption, which is undermining the established order of traditional pay-TV. Subscriber growth is slowing in several markets, with free-to-air digital TV and web-based offerings tempting consumers away from traditional pay-TV services. Operators are increasingly looking for ways to reduce churn and migration to alternative platforms while ensuring that consumers continue to buy their services. This report analyzes the ongoing transformation of the pay-TV market, examining consumer demand and preferences as well as the options available for pay-TV operators looking to secure customer growth, loyalty, and revenues. |
