| NOTAS: | "Innovation in pricing models, rather than in products or services, will be the strongest weapon for most operators looking to differentiate themselves from their peers and remain relevant to end-users in the face of Internet services. But many operators, especially in developed markets – and in Western Europe in particular – are moving too slowly. Pricing-model innovation has improved somewhat in the past three years, particularly in Asia, but fixed and mobile operators should continue to trial new plans as a means of eking out incremental revenues, attracting new users, and increasing loyalty. In particular, content partnerships and bundling look set to be the main areas of focus over the coming five years." |
