| NOTAS: | Sinopse:
"Unlike his best sellers In Search of Excellence (with Robert Waterman , LJ 2/15/83) and A Passion for Excellence (with Nancy Austin , LJ 6/15/85), this latest book by management guru Peters doesn't have the benefit of an official coauthor, and it shows. While chock-full of important case studies (from Ingersoll Rand, CNN, the Body Shop, and others), the book is so dense, with Peters equivocating a bit too much on word choice, that few will read it cover to cover. Still, Peters's main argument--that companies have to be flexible enough to readjust to the quick changes of a "fashion"-driven marketplace--seems on the mark and should bring him a large readership. For all management/business collections." |
