ANACOM

TÍTULO/RESP.:

Electronic Commerce : fourth anuual edition / Gary P. Schneider

AUTOR(ES):

SCHNEIDER, Gary P.

EDIÇÃO:

4 th ed.

PUBLICAÇÃO:

Canada: Thomson Course Technology, 2002

DESC.FÍSICA:

xxiv, 624 p. ; 24 cm

ISBN:

0-619-15955-3

NOTAS:

Electronic Commerce, now in its fourth annual edition, continues to balance both the tecnological and strategic aspects of electronic commerce essenctial to succeeding in today´s internet-based economy. The author tackles the businesse topics first, then addresses the technology needed to support those strategies. New detailed Business Cases in each chapter challenge you to apply core concepts to real-world scenarios and to develop solutions. The author has also revised and updated this text to provide the most up-to-the-minute information and resources, including discussions of international, legal, ethical, anda tax issues. This text also provides full coverage of the CompTIA EBiz+ certification exam objectives!

TEMA:

Comunicações Eletrónicas

ASSUNTOS:

Comércio eletrónicoInternetModelos de negócio

CDU:

004.73

DATA PUB.:

2003

TipoReg:

Material Textual Impresso

LÍNGUA:

ENG

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