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Market panorama, players and opportunities for the audiovisual offer on ADSL: - Panorama of broadband audiovisual projects and offers on ADSL around the world (UK, Canada, Japan, Italy, USA, France) - Analysis of players - strategies - Content providers, telecom operators, TV channels, platform operators, ISPs, software producers and providers Analysis of the main applications - VOD, FTA and pay-TV, other (video games, special events…) - possible business models The challenges - competitor or complement for cable and satellite, and for DTT and iTV ? - how to obtain content (regulation, secondary market, syndication, fresh programmes…) - business models: what body of offers seems most likely to amortise equipment investments ? - what major technological factors, when will they be available, at what cost?
The theme of TV on ADSL is fuelling both debates and technical and economic speculation, as had VOD in its day and, more recently, Web TV." |
