| NOTAS: | "... Our digitally networked world is becoming more complex and fast-paced. Our information gathering, consumption and dealings with each other are simultaneous and continuous. Time is becoming an increasingly important commodity. In this context, we are reappraising the benefits of our services for customers: they want to use their limited time efficiently, and they expect products and services to work simply and consistently.
Demanding simplicity is easy – whereas providing simplicity is not! Genuine simplicity requires customerfocused thinking and intelligent methods, which means that we need to identify new customer requirements quickly, and to focus the development of our services on those requirements. There are three main questions to be addressed: do we create added value for customers? Is the service easy to understand? ..." |
