| NOTAS: | "EE (formerly Everything Everywhere) is the UK’s largest mobile operator and was the first to launch LTE services in the country. EE played a fundamental role in bringing LTE to the UK by utilizing its significant 1800MHz spectrum holdings. This enabled the operator to launch a LTE service long before its rivals could even acquire LTE-suitable spectrum. EE’s LTE deployment has been part of a broader network modernization initiative that has rapidly grown its addressable market. EE had a strong portfolio of devices (particularly handsets) available at launch, including the iPhone 5. Ovum disagrees with EE’s approach to LTE pricing, which is based on a schism in the LTE business case. By charging a premium for LTE, we believe that EE has missed an opportunity to disrupt the status quo in the UK mobile market." |
