ANACOM

TÍTULO/RESP.:

The valuation of information technology : a guide for strategy development, valuation, and financial planning / Christopher Gardner

AUTOR(ES):

GARDNER, Christopher, 1957-

PUBLICAÇÃO:

New York: Wiley, 2000

DESC.FÍSICA:

XIII, 297 p. : il. ; 24 cm

COLECÇÃO:

Wiley financial management series

ISBN:

0-471-37831-3

NOTAS:

"Top executives support The Valuation of Information Technology "This is the first book which I have seen that places corporate decision-making on a logical and quantitative basis. Decisions which have traditionally been done by the ‘seat of the pants’ are subjected to the same rigorous analysis as is routine in the hard sciences. I think this book strikes off in a completely new direction and deserves to be read by anyone contemplating a career in business." Dr. Mel Schwartz, Nobel Laureate in Physics 1988 and Professor Emeritus, Stanford and Columbia Universities "An insightful, rewarding evaluation of information technology with the aim being the creation of shareholder value. Chris Gardner’s detailed work shows how powerfully constructive and destructive the forces of innovation can be. Mastering information technology is the key to twenty-first-century commercial success. This book is a driver toward that mastery."

TEMA:

Gestão

ASSUNTOS:

Gestão de informáticaTecnologias-da-Informação

CDU:

658

DATA PUB.:

2000

TipoReg:

Material Textual Impresso

LÍNGUA:

ENG

Monografias  
COTALOCALCÓDIGO BARRASTIPO EXEMPLARESTADO
ICP 1A1308DFA1012792DOC. TÉCNICOEmprestado