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A world-wide panorama of available interactive TV services and their performance: -The economy of iTV services - business models, management principles, operating conditions, prospects for profitability - market forecasts up to 2010 - Players’ strategies and case studies - 10 companies analysed: application developers, technology providers, platform operators - 10 case studies of exemplary services: EPG, VOD, NVOD, Enhanced TV, personalised TV, Internet TV, Web TV... |
