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"The device market is characterised by rapid change. Future devices will be diverse, as new players enter the market - from computing giants and innovative vendors in Asia-Pacific, to big brands and ambitious start-ups. Powerful industry alliances are coming on stream and pushing competing standards and technologies for wireless devices. The market dynamics are starting to shift and competition is increasing. However, the vast majority of wireless devices today are only slowly becoming intelligent in their own right. There are huge technical and business challenges still to be overcome. These include the capabilities of wireless networks, industry standards, power and usability. Operators and device vendors will have to solve these. Having had little or no input in the development of new and diverse devices that are coming onto the market, it is difficult for you to position and develop your business strategies for this market. Wireless Devices: Market Opportunities and Threats helps you to overcome this by identifying the winning devices and showing you how to segment the market. The report also tells you how to position devices so you can differentiate your services, and provides you with strategies that will help keep pricing and handset subsidies under control." |
