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Sinopse: An in-depth analysis of the most mature offers and the prospects for development in a rapidly changing technical environment. After an initial growth phase centred on Wi-Fi, wireless access technologies undergo constant renewal: An enhanced technical offering: the advent of WiMAX, the evolution of WLAN technologies... New Wi-Fi based applications announced:Wi-Fi terminals,Voice over Wi-Fi... What is the scale of the Wi-Fi phenomenon?; In Europe: although Europe initially appeared to be lagging behind the US and Asia in terms of number of hotspots, 2004 sees a change in trend ; In Asia: Japan and South Korea boast the most dynamic markets ; In the United States: US operators came late to the Wi-Fi sector but are now accelerating their deployments Which strategies should players adopt? ; Mobile operators: are they gaining control of the market? ; Fixed operators:Wi-Fi in packaged offers or to extend broadband coverage? ; ISPs: indoor Wi-Fi, a marketing tool to boost the growth of their DSL and cable modem subscriber bases ; Local authorities: Wi-Fi serving citizens or as a complementary technology for providing broadband access in rural areas |
