| TÍTULO/RESP.: | |
| AUTOR(ES): | FORREST, Edward; MIZERSKI, Richard |
| PUBLICAÇÃO: | Lincolnwood: NTC Business Books, 1996 |
| DESC.FÍSICA: | XXIII, 390 p. : il. ; 26 cm |
| ISBN: | 0-8442-3426-5 |
| NOTAS: | "Contributors from the professional and marketing communities offer practical advice on developing marketing strategies for new interactive media, media tactics and techniques in the interactive age, and data collection and analysis and research strategies. Topics include interactive kiosks in the retail environment; marketing on the Internet; copywriting for interactive media; and marketing communications engineering." |
| TEMA: | Gestão |
| ASSUNTOS: | Gestão; Marketing; Planeamento-Estratégico |
| CDU: | 658.86/.87; 658 |
| DATA PUB.: | 1996 |
| TipoReg: | Material Textual Impresso |
| LÍNGUA: | ENG |
