| NOTAS: | "The smartphone market is the fastest-growing device segment, with a predicted rise from nearly 450m devices shipped globally in 2011 to 1.7bn in 2017. Emerging markets will see particularly strong growth due to the relatively niche position that smartphones currently occupy in most of these markets. China currently accounts for over 60% of smartphone shipments in emerging markets, and it is at the center of smartphone development and adoption in these markets. The whole ecosystem is increasingly geared toward the production of ever-more feature-rich affordable devices. This new wave of affordable smartphones will have a major impact on consumer choice in emerging markets." |
