| NOTAS: | "In early-adopter markets, 4G has been the technology that has made mobile broadband mass-market, delivering on the potential of HSPA+ to provide a compelling and cost-effective end-user experience. This report analyzes how the leading 4G operators have approached the launch of the technology and how they have priced and marketed services to stimulate consumer interest and uptake. It addresses how operators are evolving 4G networks to offer different types of services to improve KPIs and what next steps are available to them to increase mobile broadband usage. Ovum argues that operators need to align 4G network rollouts and upgrades with clear marketing that highlights the advantages of 4G technology over 3G, and with pricing that adds more value to end users so that operators are in the best position to maintain ARPU levels through higher levels of mobile broadband usage." |
