| NOTAS: | Written by a planner, for other planners, this book touches many M&E management issues from a practical day-to-day point of view. Whether you are an experienced meeting planner or you are making your first steps into this challenging world, this book is your survival guide to make meetings and events more effective.
You will be introduced in new and attracting meeting and networking formats and you discover the tools to create your own innovative formats.
On the operational M&E level, many tips and tricks are given to power your written communication, powerpoint presentations, public speaking skills and people management attitudes. To help you creating winning and attractive presentations and offers, simple guidelines are given to make better photographs and visuals yourself. To help you understanding the possibilities and the limits of meeting technology, a brief section summarizes the different AV-elements.
At last this book gives you an overview of all kind of skills that planners need daily and how to improve them. No matter if you are an in-house planner, if you work for a PCO, a DMC or as a conference planner in a hotel or convention center, the book may help you to enhance your USP’s and create a higher return on investment for meetings and events. |
