| NOTAS: | "Ovum expects 2016 to be a sobering year for mobile and fixed broadband operators. None of the major themes and challenges of 2015 have gone away. Operators are still grappling with best-practice tariffs, the importance of premium content in the bundle, and a complex new value chain related to the Internet of Things (IoT). But bundles are reducing churn and increased mobile data usage is leading to upsell opportunities. Operators will continue to try to add incremental revenues in 2016, while protecting the bottom line and lowering costs." |
