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TÍTULO/RESP.:

Pricing GPRS Services / Katrina Bond, Julie Robson; ed. Andrea Smith

AUTOR(ES):

BOND, KatrinaROBSON, JulieSMITH, Andrea

PUBLICAÇÃO:

Cambridge: Analysys, cop. 2001

DESC.FÍSICA:

32 p. ; 30 cm

ISBN:

1-903648-24-6

NOTAS:

"Pricing GPRS Services" argues that value-based pricing, rather than volume-based pricing, is required if operators are to successfully market a full range of GPRS services, and to avoid limiting their involvement to the transportation of data traffic. The report evaluates potential pricing strategies for a range of GPRS service categories and presents forecasts of GPRS revenue for those services."

TEMA:

Comunicações Eletrónicas

ASSUNTOS:

ComunicaçõesServiços-MóveisPreços

CDU:

621.39; 654.03

DATA PUB.:

2001

TipoReg:

Material Textual Impresso

LÍNGUA:

ENG

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