ANACOM

Targeting the SME opportunity.png    
TÍTULO/RESP.:

Targeting the SME opportunity [documento eletrónico] : how service providers are tackling the European SME market / Evan Kirchheimer, Pauline Trotter

AUTOR(ES):

KIRCHHEIMER, EvanTROTTER, Pauline, co-autor

PUBLICAÇÃO:

London: Ovum, 2013

NOTAS:

Ovum has been following the market for telecoms-led services for SMEs in Europe for several years. Since 2008, most European economies have experienced deep recession – if not outright economic
depression – on a scale unknown since the middle of the 20th century. At the same time, nationalincumbent telcos and their challengers have sharpened their focus on the opportunity that SMEs and
SoHos could provide for growth. They are seeking ways to craft their offers that reduce churn and grow, or at least stabilize, revenues from the SME and SoHo segments.

TEMA:

Comunicações Eletrónicas

ASSUNTOS:

Comunicações eletrónicasTelecomunicaçõesTecnologias da Informação e de ComunicaçãoMediaEmpresas de serviços

CDU:

654

DATA PUB.:

2013

TipoReg:

Multimédia

LÍNGUA:

ENG

Monografias