ANACOM

Improving online disclosures with behavioural insights.pdf    
TÍTULO/RESP.:

Improving online disclosures with behavioural insights [documento eletrónico] / Organisation for Economic co-Operation and Development

AUTOR(ES):

OCDE

PUBLICAÇÃO:

Paris: OECD, 2018

COLECÇÃO:

OECD Digital Economy Papers. 269

NOTAS:

"This report looks at how behavioural insights can be used to improve online information disclosures for consumers. The report is the latest contribution to work by the OECD’s Committee on Consumer Policy on improving consumer policy with behavioural insights. Behavioural insights incorporate findings from economics, psychology, neuroscience and marketing to better understand how individuals and businesses actually behave in the marketplace. While the role of information disclosure policies is clear in empowering consumers to make informed decisions when shopping online, findings from behavioural insights raise questions about the usefulness of certain forms of information disclosure. This report looks at these concerns and the subsequent policy implications."

TEMA:

Comunicações Eletrónicas

ASSUNTOS:

Comunicações eletrónicasComércio eletrónicoProteção dos consumidores

CDU:

004

DATA PUB.:

2018

TipoReg:

Multimédia

LÍNGUA:

ENG

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