ANACOM

TÍTULO/RESP.:

The world guide to direct mail marketing : a resource for successful direct mail marketing / editor-in-chief Richard N. Miller, Matthew Rose

AUTOR(ES):

MILLER, Richard N.ROSE, Matthew

PUBLICAÇÃO:

Berne: UPU, 2001

DESC.FÍSICA:

XIII, 370 P. ; 30 cm

ISBN:

92-990009-0-5

NOTAS:

"By publishing this Guide, the UPU seeks to play a more active role and contribute to the development of direct mail marketing worldwide, in line with the Beijing Postal Strategy. The beneficiaries will be Postal Administrations, their current and potential customers and other stakeholders in the industry. The Guide is a handly tool for all of us who are interested to work in the exciting world of direct mail in marketing."

TEMA:

Comunicações Eletrónicas

ASSUNTOS:

ComunicaçõesServiços-de-CorreiosMarketingServiço-Postal

DATA PUB.:

2001

TipoReg:

Material Textual Impresso

LÍNGUA:

ENG

Monografias  
COTALOCALCÓDIGO BARRASTIPO EXEMPLARESTADO
UPU/WorldGuide DirectMailCDI1015556UPULivre