| NOTAS: | Part 1: The current state of play. - 16 p.
Part 2: The future. - 18 p.
Part 3: Operator strategies. - 23 p.
"Although the mobile content and applications market is currently small, it has significant potential to drive emerging market operator non-voice revenues and ARPU. This study, part of a three report series, outlines our analysis and advice for emerging market operators to ensure their mobile content and applications strategies are successful." |
